Rastaclat Takeover

May 01, 2015DWNTWN

As the doors DWNTWN Cerritos opened on Saturday April 25th, the Rastaclat crew was there to welcome customers and friends to our the very first Rastaclat Takeover. Rastaclat hand-makes all their bracelets, shoe laces, and accessories while staying dedicated to the spirit of spreading positive vibrations. The day consisted of an autograph signing with pro skaters Boo Johnson and Manny Santiago, a DJ spinning all day, live art getting made on the floor, and most importantly a free Rastaclat bracelet with every purchase.We had the signing go down at 2pm and as the day continued to build so did the hype and energy in the store. When pro skateboarders Boo Johnson from DGK Skateboards and Manny Santiago from AMMO Skateboards walked through the doors, both customers and staff were eager to get the signing started! Rastaclat was also generous enough to bring out a ton of promo gear for the fans to get signed like hats, phone cases, and stickers. The lined quickly filed out with people who brought pro model decks, tees, hats, and anything cool to get autographed by Boo and Manny. Our live Dj, Selecta Kram, and our live artist Kate Pendergrass also brought their talents into the store helping make an entire day filled with everything DWNTWN finds inspiration from in the streetwear community. Everyone at DWNTWN and the entire Rastaclat crew were hyped to bring such a cool event to our Cerritos location. Everyone who made a purchase that day was also stoked on their free black leather Rastaclat bracelet they received! For all the latest updates on events and product in DWNTWN be sure to find us on Instagram, Facebook, and Twitter or sign up for our mailing list to get all the important updates sent straight to your inbox.

categories Art, Events, Music, Skate
tags Boo Johnson, DWNTWN, Live ARt, Live DJ, Many Santiago, Rastaclat

The 1st Annual Lifestyle Festival

April 06, 2014DWNTWN

On Saturday March 29th we held the first annual Lifestyle Festival at the DWNTWN in La Mirada. We wanted to get all of the friends and all of the artists we work with together and have one big day surrounding and supporting the creative outlets that run parallel to the streetwear culture.Most weekends we have an artist come in to create something live in-store, but for the Lifestyle Festival, we went big and got four of our up and coming talents to all work at the same time. Sue Art, Brek, Konfused, and Hippeaux came for the festival and showed the diversity and creativity within the same medium. Each of these artists had their own unique vision and style of what can be done with some paint and brushes. You can find all four of these artists pieces hanging on the walls of DWNTWN La Mirada.

There is no denying the huge influence music has within the streewear lifestyle. Throughout the entire Lifestyle Festival we had five acts perform on our stage. These Pilgrims kicked everything off with their brand of folk and blues pouring out of every instrument on stage. Their emotive songs move through you and their stage presence draws you into the performance like the show itself was just for you. Monik Deville came on next representing the hip hop scene. His smooth flow on top of some of the best beats this side of the five freeway had everyone's head nodding. Yukon Gold took the stage next to bring a little rock into the festival and reminded us of the power of volume. No festival is complete without some reggae and Dub 8 did just that. It takes a lot to stand out as a truly talented and soulful reggae band when there are already so many established greats, but Dub 8 does just that and taps into the spirit of the genre with each song. Jeramiah Red closed out the Lifestyle Festival with some award winning power chords and air guitar inspiring solos. These are some incredibly talented guys who just walked away with the OC Music Awards Best Rock Band and Best Blues Band in the same year. You can expect big things for Jeramiah Red and we were all lucky to get such an up close and personal show from them. DWNTWN Wax and Blackbird Records were there with bin upon bin of new and used vinyl to keep your ears content at home as well. DWNTWN Wax is our pop up record shop we keep in all our locations and BlackBird Records just opened on Lambert in Whittier and brought their fresh supply of vinyl as well to bring some great cuts for any collector.

With a little help from the Wray Bro's, we had a heated skate competition going on all day long as well. We just got our latest decks in at DWNTWN and wanted to get everyone in to show off their new custom shape and improved construction. The day started out with a high ollie / long ollie competition followed up by a best trick competition on multiple obstacles we had set up. The whole event was rounded out with a game of skate with prizes awarded from DWNTWN, The Wray Bros, JSLV, and Sk8Mafia being handed out to the winners.

Maybe all of this activity got you hungry? We understand. Thats why we got Chef Cody from Fullerton's best Whiskey spot Hopscotch to come down and show us a thing or two about al pastor and chicken. These street tacos were some of the best we've had, rivaling any other taco truck your one friend had at their last family party.

We would like to truly thank everyone that came through and made it a great time. Another giant thank you to all of the bands, artists, chefs, and athletes that brought the best of their talent for the first Lifestyle Festival. Next year holds nothing but bigger and better things and this Festival is no exception. Check out all the photos below for a first hand account of the entire event.

categories Art, Events, Music, Skate
tags art, DWNTWN, dwntwn wax, jeramiah red, music, sk8 mafia, Skate, vinyl, wray bros

All the latest from Obey

February 17, 2014DWNTWN

Obey has rooted themselves as the "Do It Yourself Counterculture of Punk Rock and Skateboarding" with their variety of prints and designs that take a good stare or two to figure out the meaning of. The Posse further develops this vibe with their new Spring 2014 delivery which just hit our shelves.

They have continued their Awareness Program that donates all of the proceeds to various charities and this time Shepard Fairey has chosen the African Dream Initiative and made the Uganda Children Fine Art 2 design. Along with that, you are also seeing more of the all-over prints from the Pipeline jacket with the tropic print and the Port Coach jacket with the seagull illustrations. The Quality Dissent Raw Denim jeans are looking better than ever with their classic deep blue wash and gold stitching that go with everything in your closet. We also have you covered if you need some shade for the Spring and Summer with a number of snapback hats, 5-panels, and boonie hats. Obey has once again pulled off the simple but full-of-quality look while keeping it within the streetwear scene. If you're liking what you see then make your way to any of the three DWNTWN locations today because this will be going fast.

categories Art, New Product, News

Contact Us

Blog