Obey: The Medium Is The Message

With trends changing by the season it's safe to say that not only has Obey been keeping up with the different fads, but that they have been staying ahead of the curve. Over the past year there have been debates of various brands selling out or going mainstream and even talks that streetwear is dying out. Others see this change as a complete shift in the fashion scene, but what we are witnessing is really the beginning of a new wave in streetwear. Since Obey's start in 2001, their staple has been to always change, evolve, and embrace new chapters as they come. Working within those guidelines the room for growth as a brand has always been filled with potential and it can be seen in the latest Obey collection from the simple graphic T-shirts to versatile jackets. Take a look at a few of the items from their line and visit any of four DWNTWN locations today to get yours.

Huf x Wu-Tang Clan 20th Anniversary Capsule Collection

To commemorate the 20th anniversary of Wu-Tang Clan's debut album Enter The Wu-Tang: 36 Chambers, Huf has teamed up with the iconic 90's Hip-Hop powerhouse to produce this limited collection. The capsule is made up of Huf's signature Hr-1's, a black and gold football jersey, the metal H strapback featuring the iconic logo of the Wu patterened over the fabric, and two limited colorways and custom packaging of the Plantlife socks in the infamous killer bee black and yellow colors. Huf has done a great job in not straying away from Wu-Tang's east coast roots while keeping up with their own quality wear to display both sides of the collaboration. Check out the detailed pictures for a look at the collection and stop by a DWNTWN retailer on Saturday, March 1st if you want to own one of these very limited pieces.