Obey: The Medium Is The Message

With trends changing by the season it's safe to say that not only has Obey been keeping up with the different fads, but that they have been staying ahead of the curve. Over the past year there have been debates of various brands selling out or going mainstream and even talks that streetwear is dying out. Others see this change as a complete shift in the fashion scene, but what we are witnessing is really the beginning of a new wave in streetwear. Since Obey's start in 2001, their staple has been to always change, evolve, and embrace new chapters as they come. Working within those guidelines the room for growth as a brand has always been filled with potential and it can be seen in the latest Obey collection from the simple graphic T-shirts to versatile jackets. Take a look at a few of the items from their line and visit any of four DWNTWN locations today to get yours.